#I’m a model

Period: October 2020.

Platform: TikTok.

Coverage: 81,000,000.

Taks: promo of New Model Show reality and online casting for Russian women.

Realization: TikTok made a large-scale casting announcement on its social network. Everyone wishing to take part in the project had the opportunity to submit an online application by recording a video portfolio. The project was also announced on the channel's Instagram account and on the website.

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