Client: World Fashion Channel
Task: to increased brand awareness on social networks, 1 million of subscribers
Social networks: Instagram, Vkontakte, Facebook, Tik Tok, YouTube (Russian/English), Odnoklassniki, Yandex Zen
Period: from June, 2018 to the present
Fulfillment KPI: 100%
- Creating a multi-story strategy for brand presence in social networks.
- Development of a visual concept for pages on social networks, considering current trends and brand book (was changed 3 times).
- Development and implementation of content plans, including contests, live broadcasts with stars and stylists / live broadcasts from Milan and Paris, rubricator, masks, viral videos, challenge #яжмодель (*I am model) in Tik Tok, etc.
- Special projects with sites Vkontakte, OK and Tik Tok.
- Support for NMS releases via Vkontakte and joint online casting.
Project coverage: more than 13 mln.
- Launch of the online project "Kina ne budet" (*No movie) that was hold in a live format via ok.ru.
Project coverage: more than 6 mln.