Task: to attract a new audience to DIXY stores, increase ER and the number of subscribers on social networks;
to develop a unique design and content plan for social networks of Dixy stores.
Social networks: Instagram, VKontakte, Facebook, Odnoklassniki
Period: from 2018 to the present.
Fulfillment KPI: 100%
- Creation of a brand development strategy in a digital environment at the request of a client.
- Development and implementation of content plans considering KPIs and upcoming promotions: contests, live broadcasts, headings, masks, stickers, viral videos, challenges, etc.
- Development of a visual concept for pages in social networks considering current trends and the company's brand book.
- Online advertising: VKontakte (including the market platform), Facebook / Instagram, TikTok, MyTarget Google, Yandex and other sites.
- Working with bloggers such as Vlad Bumaga, Anya Pokrov, Artur Babich and many others (examples are provided below).
- SERM services.
- Concept development for digital coverage of large projects and their implementation. Examples of projects: Cracked, ManDarim, Dixy Friends Club, etc.